Privacy Policy

 

Last updated: 20/08/25

This Privacy Policy describes how Tote Theory ("we," "us," or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from www.tote-theory.com (the "Site"), or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" refers to any user of the Services—whether a customer, website visitor, or individual whose personal data we process.

By accessing or using any of our Services, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. Updates will be posted on this page with the revised date. We encourage you to review it regularly.

How We Collect and Use Personal Information

To provide our Services, we collect personal information from various sources, including:

Information You Provide:

  • Contact Information: Name, shipping and billing address, phone number, email address

  • Order Information: Products purchased, payment details, delivery preferences

  • Account Info: Username, password, and security questions

  • Support Communications: Any information you share when contacting us

Information Automatically Collected:

  • Usage Data: IP address, browser type, device ID, access times, pages visited

  • Cookies & Tracking: To personalize content, remember preferences, improve performance, and support advertising

Information From Third Parties:

We may receive data from Shopify (our ecommerce platform), payment processors, marketing providers, and analytics tools.

We use this data to:

  • Fulfill and ship orders

  • Process transactions and provide support

  • Improve our Site, services, and product offerings

  • Send marketing communications (if opted in)

  • Ensure platform security and detect fraud

Use of Cookies

We use cookies and similar technologies to:

  • Maintain your shopping cart

  • Track website interactions and conversions

  • Send cart reminders

  • Enable analytics and customize your experience

You can manage cookies in your browser settings. Disabling cookies may impact site functionality.

Disclosure of Personal Information

We may share your data with:

  • Service providers (e.g. shipping carriers, payment gateways, IT and support services)

  • Marketing partners, including Shopify, for targeted advertising

  • Affiliates or corporate group members

  • Legal authorities, where required by law

  • Successor entities in the case of a merger, sale, or acquisition

Advertising & Analytics

We may “sell” or “share” certain personal data (as defined by applicable privacy laws) with advertising partners for personalized ads. This may include:

  • Identifiers (e.g. name, email address)

  • Commercial data (e.g. order history)

  • Online behavior (e.g. product pages viewed)

You may opt out of this sharing. If your browser supports Global Privacy Control (GPC), we will honor it as a valid opt-out request.

User-Generated Content

If you post public content (e.g. product reviews), it may be visible to others. We are not responsible for how third parties use that information.

Third-Party Links

Our website may contain links to external websites. These are governed by their own privacy policies, and we are not responsible for their practices.

SMS Policy

We do not sell or share SMS opt-in data for unrelated marketing. Messaging details are only shared with third-party platforms necessary to deliver your messages (e.g., mobile carriers or SMS platforms).

Children’s Privacy

Our Services are not intended for children under 16. We do not knowingly collect data from minors. If you believe your child has submitted personal data, please contact us to request deletion.

Data Retention & Security

We retain your personal information as long as necessary to fulfill the purposes outlined in this policy or as required by law. We use reasonable technical and administrative safeguards to protect your data, but no system is 100% secure.

Your Rights & Choices

Depending on your location, you may have the right to:

  • Access the personal data we hold about you

  • Request correction or deletion

  • Request a copy of your data (data portability)

  • Opt out of targeted advertising or sales of data

  • Restrict or object to data processing

  • Withdraw previously given consent

  • Manage your email or SMS preferences

To exercise your rights, please email us at support@tote-theory.com. You may also authorize an agent to act on your behalf.

International Data Transfers

Your personal data may be transferred to and stored outside your home country (e.g. in the United States or the United Kingdom). For European users, such transfers are carried out in compliance with GDPR and Standard Contractual Clauses where applicable.

Contact Us

If you have any questions or wish to exercise your privacy rights, please contact:

Email: support@tote-theory.com
We’ll respond promptly in accordance with applicable privacy laws.